A Tool To Increase Client Acquisition
Have you got one of those stories of the one that got away? I remember years ago, as a kid, deep sea fishing with my Dad off the coast of Vanuatu. We …
Commoditising Advisory Services Is Not A Dirty Word
Mention the words commoditise or productise to an accountant or lawyer in respect of their service offering and it?s likely you?ll get a reaction, whi…
The Most Destructive Force In Your Practice
There is a force so destructive it has the potential to take out any?advice firm in business today. It doesn’t care who you are and how successful you…
Why Lawyers Fail To Write Compelling Marketing Content
World renowned marketer and brilliant copywriter, Dan Kennedy, famously once said ?you are one good sales letter away from a million dollar business?….
Using Webinars to Sell High Value Advisory Services
Unless you?ve been hiding under a rock for the last couple of years you all should know what a webinar is, and I?d guess 95% or more of …
You’re a Lawyer, Not a Paramedic
In my view paramedics are heroes, rushing into awful circumstances, often at great risk to themselves, to save lives. It’s what they do.
But you’re…
