Your Personal Brand has Become One of Your Most Strategic Assets
For accountants & lawyers, building your personal brand has never been more important than it is right now. Regardless of whether you work for you…
Repurpose Your Content and Amplify Your Message
Brand visibility is crucial for client acquisition. To amplify your brand visibility one strategy you must use is to re-purpose your content, your mar…
Commoditising Advisory Services Is Not A Dirty Word
Mention the words commoditise or productise to an accountant or lawyer in respect of their service offering and it?s likely you?ll get a reaction, whi…
The Most Destructive Force In Your Practice
There is a force so destructive it has the potential to take out any?advice firm in business today. It doesn’t care who you are and how successful you…
