4. Linkedin makes up more than 50% of all social traffic to B2B websites
90% of all traffic from social media to B2B blogs and websites was driven by the big three – Linkedin, Twitter & Facebook. Linkedin accounted for more than 50% of all traffic from social media.
With businesses putting so much effort into its activities on social media it makes sense to put significant resources behind activity on Linkedin. Not only is the organic reach of Linkedin exceptional its ability to drive traffic back to your site is unmatched.